neglecting or failing to adequately provide, plan or act on behalf of a brand – therefore misleading perceptions and/or forsaking the potential of business or opportunity: 1. By the time the customers arrived, the business had already been abrandoned. 2. As a entity it was abrandoned by it’s owner. 3. As a business we were sinking fast, and the captain gave ...
Better get moving! It may only be January but those in the know would say it’s already a bit late to start planning your companies annual report. Producing an annual report is a major undertaking… the logistics and coordination involved can be quite overwhelming even if you are prepared. Plan as soon as you can! Tip. Tip number one has to be – have a plan! ...
Back when we could travel freely, you may recall being asked this question: What’s the purpose of your visit? For most people the answer is pretty simple; business or pleasure. If the passport control operator pressed you a little, you might answer – To visit and reconnect with family, to relax and unwind on holiday, to network and gain insights ...
Rudderless and ill defined passion is a waste. It’s snap, crackle and no POP Passion needs to be focussed so that the energy is directed, expressed and ultimately perceived in a way that is impactful and self fulfilling.
What is it? Simply put – a Value Proposition is a series of statements that help to guide your business interactions. It’s a method of easily translating to various parties the value that your brand / your business / service / product offers to them. Why? It’s a super useful tool that helps guide the way you communicate. And great communication is of ...
Change Cultural change like popular movements come and go in prominence, they ebb and flow like the tides. The zeitgeist of today – a fad of tomorrow. But despite this apparent relentless turnover, the underlying sensation, the feeling and the grassroots passion behind each surge is still there, bubbling below the surface and drawing in those who are most ...
Self Belief I’ve been designing and creating for the best part of twenty years and I’ve always prided myself on my ability to generate ideas and new approaches to solve problems and backed by experience I’m usually pretty confident in the those ideas. Creating subjective solutions for peoples brands and businesses – you have to be right! But even with years ...
Why? Having a lanyard, a badge, a door or desk sign simply lets people know how you feel about social distancing without having to get into a full blown discussion about it… because despite everything that is happening in the world around us – I’ve been really amazed by how many still seem to think this is a conspiracy or a media hype. If you ...
Inspiration can be elusive… It can be easy, indescribable, deeply personal, stubborn, fleeting, for some it may even be formulaic and ready made. A catalyst for the creation of something new. Inspiration – When you work in the Creative Industries, this word becomes synonymous with two things…1. the exciting, hunter gathering, early phase of the ...
What makes a good graphic designer? This is an intriguing and not altogether straightforward question. If good in our context means, effective, competent or skilful then my definition of a good graphic designer would be: A professional who skilfully constructs methods of effectively communicating a clients requirements in order to fulfil a set of desired ...
