Creative guidance for your business

Tag: Brand

Elevate perception with the power of purpose

Back when we could travel freely, you may recall being asked this question: What’s the purpose of your visit? For most people the answer is pretty simple; business or pleasure. If the passport control operator pressed you a little, you might answer –  To visit and reconnect with family, to relax and unwind on holiday, to network and gain insights ...

Right? Wrong? Good? Bad?

Self Belief I’ve been designing and creating for the best part of twenty years and I’ve always prided myself on my ability to generate ideas and new approaches to solve problems and backed by experience I’m usually pretty confident in the those ideas. Creating subjective solutions for peoples brands and businesses – you have to be right! But even with years ...

Rebrand and change blog post image

Desire for Change

Refreshing a brand is an exciting time in the development of a business, it generally means the entity has grown beyond its original concept or that market forces are encouraging or demanding change. In highly competitive industries, well defined, streamlined and professional looking businesses are likely to rise above the pack. Generational attitudes and changes ...