The Secret Campaign
With an aggressive competitor entering the market in some South East Queensland markets – the Toowoomba Chronicles Domain realestate publication and brand needed to bolster their presence and let the house buying /selling public and the real estate agents of the area that know that their was no matter vehicle for realestate in the region. There coverage and exposure simply could not be matched by a rival who was attempting to take market share based on price alone. We opted to construct a campaign that centred around the classic sales adage – You Can’t Sell a Secret.
*This project was completed while working as an Art Director at 8am Advertising.