Creative guidance for your business

Category: Business

Abrandoned

neglecting or failing to adequately provide, plan or act on behalf of a brand – therefore misleading perceptions and/or forsaking the potential of business or opportunity: 1. By the time the customers arrived, the business had already been abrandoned. 2. As a entity it was abrandoned by it’s owner. 3. As a business we were sinking fast, and the captain gave ...

Elevate perception with the power of purpose

Back when we could travel freely, you may recall being asked this question: What’s the purpose of your visit? For most people the answer is pretty simple; business or pleasure. If the passport control operator pressed you a little, you might answer –  To visit and reconnect with family, to relax and unwind on holiday, to network and gain insights ...

Right? Wrong? Good? Bad?

Self Belief I’ve been designing and creating for the best part of twenty years and I’ve always prided myself on my ability to generate ideas and new approaches to solve problems and backed by experience I’m usually pretty confident in the those ideas. Creating subjective solutions for peoples brands and businesses – you have to be right! But even with years ...

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How to be inspired

Inspiration can be elusive… It can be easy, indescribable, deeply personal, stubborn, fleeting, for some it may even be formulaic and ready made. A catalyst for the creation of something new. Inspiration – When you work in the Creative Industries, this word becomes synonymous with two things…1. the exciting, hunter gathering, early phase of the ...

Good Designer

Top 5 Qualities Of A Good Graphic Designer

What makes a good graphic designer? This is an intriguing and not altogether straightforward question. If good in our context means, effective, competent or skilful then my definition of a good graphic designer would be: A professional who skilfully constructs methods of effectively communicating a clients requirements in order to fulfil a set of desired ...

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Learn, adapt, grow

A few months ago I finished a pretty big graphic design project for a client, it was a project that came to me late and had a large volume of work to be produced in a very short amount of time (scenario probably sounds familiar to other designers). By far the most important piece to be designed and produced was hundreds of metres of branded hoardings or wall ...

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Desire for Change

Refreshing a brand is an exciting time in the development of a business, it generally means the entity has grown beyond its original concept or that market forces are encouraging or demanding change. In highly competitive industries, well defined, streamlined and professional looking businesses are likely to rise above the pack. Generational attitudes and changes ...