When you choose to work with Lead Creative you’ll deal almost exclusively with Mike Wells, and that is what sets our corporate graphic design and branding services apart.

From initial consultation, through ideation, to development and implementation. Mike leads and handles the entire process. Ensuring every briefing is handled with experience, every design is carefully crafted and every detail delivered with enthusiasm.

Colour palettes / People’s stories / Ligatures (type, not knots) / creating something other people have pride in / Ah ha moments within designs

Typography / Craft beer / Working from home / Mayonnaise / Peanut butter

Pineapple on pizza (it’s just wrong) / January in Queensland / Working from home

Why choose Lead Creative?

With almost two decades of experience in graphic design related fields – I’m quality driven, but I’m accommodating, diplomatic and easy going. I love the nuts and bolts of brand creation and the strategy and deep thinking that goes behind the scenes of great design and communication solutions.

Before starting Lead Creative, I cut my teeth as an editorial designer and held key positions at a large Brisbane media company where I helped to drive design quality and innovation. I now strive to bring my experience to bare on branding and corporate graphic design projects (such as annual reports) for clients wishing to deal directly with a design consultant who truly cares about the success of each project.

In essence I believe that my natural curiosity, desire to be involved and strategic design thinking, position me as a designer and shaper who can use creativity to influence the holistic success of a business.



  • Brand Identity
  • Rebranding
  • Strategy and Positioning
  • Proposal Documents and Investment Pitches
  • Sales Ideas
  • Advertising Campaigns
  • Annual Reports
  • Magazines and Yearbooks


  • Press Ads
  • Digital Ads
  • Signage
  • Menus
  • Business Cards and Stationery
  • Brochures and Flyers
  • Posters
  • Website Design
  • Social Channel Assets
  • Conventional and 3D Print Solutions