neglecting or failing to adequately provide, plan or act on behalf of a brand – therefore misleading perceptions and/or forsaking the potential of business or opportunity: 1. By the time the customers arrived, the business had already been abrandoned. 2. As a entity it was abrandoned by it’s owner. 3. As a business we were sinking fast, and the captain gave ...
Back when we could travel freely, you may recall being asked this question: What’s the purpose of your visit? For most people the answer is pretty simple; business or pleasure. If the passport control operator pressed you a little, you might answer – To visit and reconnect with family, to relax and unwind on holiday, to network and gain insights ...
What is it? Simply put – a Value Proposition is a series of statements that help to guide your business interactions. It’s a method of easily translating to various parties the value that your brand / your business / service / product offers to them. Why? It’s a super useful tool that helps guide the way you communicate. And great communication is of ...
Why? Having a lanyard, a badge, a door or desk sign simply lets people know how you feel about social distancing without having to get into a full blown discussion about it… because despite everything that is happening in the world around us – I’ve been really amazed by how many still seem to think this is a conspiracy or a media hype. If you ...
A few months ago I finished a pretty big graphic design project for a client, it was a project that came to me late and had a large volume of work to be produced in a very short amount of time (scenario probably sounds familiar to other designers). By far the most important piece to be designed and produced was hundreds of metres of branded hoardings or wall ...
