neglecting or failing to adequately provide, plan or act on behalf of a brand – therefore misleading perceptions and/or forsaking the potential of business or opportunity: 1. By the time the customers arrived, the business had already been abrandoned. 2. As a entity it was abrandoned by it’s owner. 3. As a business we were sinking fast, and the captain gave ...
Better get moving! It may only be January but those in the know would say it’s already a bit late to start planning your companies annual report. Producing an annual report is a major undertaking… the logistics and coordination involved can be quite overwhelming even if you are prepared. Plan as soon as you can! Tip. Tip number one has to be – have a plan! ...
Rudderless and ill defined passion is a waste. It’s snap, crackle and no POP Passion needs to be focussed so that the energy is directed, expressed and ultimately perceived in a way that is impactful and self fulfilling.
A few months ago I finished a pretty big graphic design project for a client, it was a project that came to me late and had a large volume of work to be produced in a very short amount of time (scenario probably sounds familiar to other designers). By far the most important piece to be designed and produced was hundreds of metres of branded hoardings or wall ...
Refreshing a brand is an exciting time in the development of a business, it generally means the entity has grown beyond its original concept or that market forces are encouraging or demanding change. In highly competitive industries, well defined, streamlined and professional looking businesses are likely to rise above the pack. Generational attitudes and changes ...
