I’m Mike Wells; graphic designer, art director, driving force, dogsbody and everything in between at
Lead Creative – an Ipswich based design studio and brand consultancy.

What makes me tick?
Brand Develop / Concept time / Ligatures! / Fancy printed stuff

Typography / Craft beer / Working from home / Mayonnaise / Peanut butter

Pineapple on pizza (it’s just wrong) / January in Queensland / Working from home

Getting back to sleep / Spotting ext ra character spac es / Being an ideas man / Listening

With almost two decades of experience in graphic design related fields – I’m accommodating, diplomatic and easy going but I’m quality driven and always push to exceed the expectations of my clients and all stakeholders. I love the nuts and bolts of campaign development and the strategy that goes behind the scenes of great design and communication solutions.

As my career has progressed, my professional interests have evolved from those of a graphic designer concerned primarily with the aesthetic – to those of a creative professional concerned with developing client specific campaign strategies and brand stories that align to business goals, whilst retaining brand essence and keeping the user experience at the front of mind.

In essence I believe that my natural curiosity, desire to be actively involved and strategic design thinking, position me as a designer who wants to utilise creativity to influence the holistic success of a business.

Prior to becoming self employed I held key positions of senior graphic designer and art director at APN News and Media in Brisbane, where I helped to drive design quality and innovation from within the creative department of a large corporate organisation. Whilst there I was fortunate enough to have worked on numerous successful projects that have returned great results. It’s this experience that I strive to achieve now in my own business, bringing my corporate and studio experience to bare on projects large and small for clients wishing to deal directly with a design consultant who truly cares about the success of each project.

Give your business an advantage

Big picture:
Brand Identity » Rebranding » Strategy » Positioning » Proposal Documents » Investment Pitches » Sales Ideas» Advertising Campaigns » Annual Reports

Day to day:
Graphic design of: Banners » Menus » Stationery » Brochures Flyers » Posters »
Website Design » Magazines » Conventional and 3D Print Solutions

Cheers, Mike